Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Vida Siahtiri, Aron O'Cass and Liem Viet Ngo
| Year of publication: |
2014
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|---|---|
| Authors: | Siahtiri, Vida ; O'Cass, Aron ; Ngo, Liem Viet |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 5, p. 379-395
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| Subject: | marketing capability | selling capability | customer centric performance | brand performance | market orientation | customer acquisition | retention | satisfaction | Markenführung | Brand management | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | Kundenzufriedenheit | Customer satisfaction | Ressourcenorientierter Ansatz | Resource-based view | Marketing | Kundengewinnung | Customer acquisition | Dynamische Kompetenzen | Dynamic capabilities |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417135