Exploring the roles of vlogger characteristics and video attributes on followers' value perceptions and behavioral intention
Hsiao-Han Lu, Ching-Fu Chen, Yi-Wen Tai
| Year of publication: |
2024
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|---|---|
| Authors: | Lu, Hsiao-Han ; Chen, Ching-fu ; Tai, Yi-Wen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103686, p. 1-12
|
| Subject: | Hedonic value | Influencer marketing | Utilitarian value | Vlogger | YouTube | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Soziale Werte | Social values | Kundenwert | Customer value | Influencer | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103686 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462368