Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xiao-Yu Xu, Qing-Dan Jia, Syed Muhammad Usman Tayyab
| Year of publication: |
2024
|
|---|---|
| Authors: | Xu, Xiao-Yu ; Jia, Qing-Dan ; Tayyab, Syed Muhammad Usman |
| Subject: | Artificial-neural-network (ANN) | Augmented eality (AR) retailing | Mixed-method | Stimuli-organism-response (S-O-R) | Structural equation modeling (SEM) | Strukturgleichungsmodell | Structural equation model | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103682 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462370