Exploring the suitability of direct marketing to East bloc distributional systems : the case of Hungary
Kenneth C. Gehrt ; Jacob Naor ; Gabor Strausz
| Year of publication: |
1989
|
|---|---|
| Authors: | Gehrt, Kenneth C. |
| Other Persons: | Naor, Jacob (contributor) ; Strausz, Gabor (contributor) |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 3.1989, 1, p. 85-104
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| Subject: | Direktmarketing | Direct marketing | Internationales Marketing | International marketing | Ungarn | Hungary | RGW-Staaten | CMEA countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001098386