Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty : an empirical study
Mendon Suhan, Smitha Nayak, Raveendranath Nayak, Cristi Spulbar, Gokarna Vidya Bai, Ramona Birau, Lucian Claudiu Anghel and Cristian Valeriu Stanciu
| Year of publication: |
2022
|
|---|---|
| Authors: | Suhan, Mendon ; Nayak, Smitha ; Nayak, Raveendranath ; Spulbăr, Cristi ; Vidya Bai, G. ; Birau, Ramona ; Anghel, Lucian Claudiu ; Stanciu, Cristian Valeriu |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,6, p. 6422-6444
|
| Subject: | Self-expressive brand | brand commitment | brand trust | brand love | brand loyalty | customer behaviour | sustainable development | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenartikel | Brand | Vertrauen | Confidence | Markenimage | Brand image | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2022.2048202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428251