Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India : evidence from SEM and fsQCA
Ashwarya Kapoor, Rajiv Sindwani, Manisha Goel
| Year of publication: |
2024
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|---|---|
| Authors: | Kapoor, Ashwarya ; Sindwani, Rajiv ; Goel, Manisha |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 4, p. 1524-1541
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| Subject: | Brand image | Brand love | fsQCA | Mobile wallet service experience | Serial mediation | Indien | India | Konsumentenverhalten | Consumer behaviour | Markenimage | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-024-00280-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192551