Exploring trust building mechanismus in global B2B electronic markets
| Year of publication: |
2006
|
|---|---|
| Authors: | Águila-Obra, Ana Rosa del ; Padilla-Meléndez, Antonio |
| Published in: |
Utilizing information technology in developing strategic alliances among organizations. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-893-8. - 2006, p. 59-73
|
| Subject: | Globalisierung | Globalization | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Marktstruktur | Market structure | Vertrauen | Confidence |
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