Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Year of publication: |
2010
|
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Authors: | Jiang, Zhizhong ; Henneberg, Stephan ; Naudé, Peter |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 6, p. 706-722
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Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Bauwirtschaft | Construction industry | Großbritannien | United Kingdom |
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