Exploring usage, expected benefits and perceived usefulness of social media in travel agencies : an empirical investigation in Italy
Simone Splendiani, Mauro Dini, Francesca Rivetti and Tonino Pencarelli
| Year of publication: |
2023
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|---|---|
| Authors: | Splendiani, Simone ; Dini, Mauro ; Rivetti, Francesca ; Pencarelli, Tonino |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 35.2023, 9, p. 83-106
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| Subject: | SMEs | Digital transformation | Covid-19 pandemic | Social media adoption | Travel agencies | Social Web | Social web | Reisevermittler | Travel agency | Italien | Italy | Coronavirus | KMU | SME | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Epidemie | Epidemic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-10-2022-0312 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460339