Exploring user acceptance of 3D virtual worlds in travel and tourism marketing
Yu-Chih Huang; Sheila J. Backman; Kenneth F. Backman; DeWayne Moore
| Year of publication: |
2013
|
|---|---|
| Authors: | Huang, Yu-chih ; Backman, Sheila J. ; Backman, Kenneth ; Moore, Dewayne |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 36.2013, p. 490-501
|
| Subject: | Tourismusmarketing | Tourism marketing | Virtuelle Realität | Virtual reality | Innovationsakzeptanz | Innovation adoption |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009736150