Exploring user-generated images in online reviews of hotels
Elmira Djafarova and Brian Deluce
| Year of publication: |
2018
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|---|---|
| Authors: | Djafarova, Elmira ; Deluce, Brian |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 23.2018, 3, p. 323-335
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| Subject: | Tourism | Electronic word-of-mouth | Online consumer reviews | User-generated visual content | Hotels | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Personalisierung | Personalization | Electronic Commerce | E-commerce | Tourismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354218X15305418666959 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929572