Exploring users' adoption intention of virtual try-on apps : how users’ individual characteristics affect post-use feelings
Year of publication: |
2024
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Authors: | Hua, Wen ; Liu, Yidong ; Zhang, Zongdeng ; Li, Meng ; Yu, Xiaofan |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 8, p. 1898-1917
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Subject: | E-TAM | Online apparel shopping | Virtual try-on apps | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Social Web | Social web | Virtuelle Realität | Virtual reality |
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