Exploring visual representations of hotel brand image : framework development using mixed methods
Ningqiao Li, Fang Meng and Yan Tong
| Year of publication: |
2025
|
|---|---|
| Authors: | Li, Ningqiao ; Meng, Fang ; Tong, Yan |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 37.2025, 10, p. 3384-3404
|
| Subject: | Brand image | Hotel photo | Pictorial attributes | Visual representation | Deep learning | Mixed method | Markenimage | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Markenführung | Brand management | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-08-2024-1238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015606965