EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY

This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.

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Year of publication:	1999
Authors:	Hyde, Jeffrey ; Foster, Kenneth A.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	pork \| advertising \| VAR \| Livestock Production/Industries \| Marketing

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Extent:	application/pdf
Series:	1999 Annual meeting, August 8-11, Nashville, TN.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 1999 Annual meeting, August 8-11, Nashville, TN Number 21614
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005806407