Export demand for US orange juice: Impacts of US export promotion programs

Export demand for US frozen concentrated orange juice (FCOJ) was estimated with special focus on the impacts of export promotion programs based on annual observations from 1984 to 1992. The study was based on exports to France, Germany, Japan, the Netherlands, and the United Kingdom. Results indicate that own-price, real exchange rate of the importing country in most cases, and trend had a negative relationship with US FCOJ exports; while the price of Brazilian FCOJ exports, the real income (GNP) of the importing country, and export promotion programs were positively related to US FCOJ exports. © 1997 John Wiley & Sons, Inc.