Export market exploitation and exploration and performance: Linear, moderated, complementary and non-linear effects
Year of publication: |
2013
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Authors: | Lisboa, Ana ; Skarmeas, Dionysis ; Lages, Carmen |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 30.2013, 3 (24.5.), p. 211-230
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