Export Market Orientation : A Comprehensive Literature Review

by Mohammad Osman Gani, Anisur R. Faroque, Yoshi Takahashi

Chapter 1: Introduction -- Chapter 2: Research methodology -- Chapter 3: Theoretical assessment -- Chapter 4: Methodological assessment -- Chapter 5: Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship -- Chapter 6: Future research, Implication, Limitation and Conclusion.

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Year of publication:	2023
Authors:	Gani, Mohammad Osman ; Faroque, Anisur Rahman ; Takahashi, Yoshi
Publisher:	2023.: Singapore : Springer Nature Singapore 2023.: Singapore : Imprint: Springer
Subject:	Export Market Orientation \| Responsive Market Orientation \| Internationalization Theory \| Market Orientation Theory \| Export Market Oriented Behaviour \| EMO \| Marketingmanagement \| Marketing management \| Internationales Marketing \| International marketing \| Globalisierung \| Globalization

Extent:	1 Online-Ressource (XIII, 84 p. 6 illus.)
Series:	SpringerBriefs in Business
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-19-8807-3 ; 978-981-19-8806-6 ; 978-981-19-8808-0
Other identifiers:	10.1007/978-981-19-8807-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013504764