Export market orientation in universities : bridging the gap between export marketing and higher education
Yousra Asaad; T. C. Melewar; Geraldine Cohen
| Year of publication: |
2014
|
|---|---|
| Authors: | Asaad, Yousra ; Melewar, T. C. ; Cohen, Geraldine |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 2, p. 145-162
|
| Subject: | Export market orientation | Universities | Higher education | International students | Hochschule | Higher education institution | Internationales Marketing | International marketing | Studium | University education | Marketingmanagement | Marketing management | Studierende | Students |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417123