Export market orientation, marketing capabilities and export performance of SMEs in an emerging market : a resource-based approach
Year of publication: |
2022
|
---|---|
Authors: | Acikdilli, Gaye ; Mintu-Wimsatt, Alma ; Kara, Ali ; Spillan, John E. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 4, p. 526-541
|
Subject: | Export | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | KMU | SME | Schwellenländer | Emerging economies | Türkei | Turkey |
-
International entrepreneurship of small firms and their export market performance
Sozuer, Aytug, (2017)
-
Leveraging ambidextrous market orientations for SME export success in emerging markets
Robb, Charles Arthur, (2024)
-
Boso, Nathaniel, (2016)
- More ...
-
Exploring market orientation among Chinese small and medium-sized enterprises
Zhang, Long, (2017)
-
Spillan, John E., (2018)
-
An application of the net promoter score in higher education
Kara, Ali, (2024)
- More ...