Export marketing strategy implementation, export marketing capabilities, and export venture performance
| Year of publication: |
2012
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|---|---|
| Authors: | Morgan, Neil A. ; Katsikeas, Constantine S. ; Vorhies, Douglas W. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 2, p. 271-290
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