Export now : five keys to entering new markets
Frank Lavin and Peter Cohan
| Year of publication: |
2011
|
|---|---|
| Authors: | Lavin, Franklin L. |
| Other Persons: | Cohan, Peter S. (contributor) |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | International business enterprises--Management. | Export marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 227 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-82816-8 ; 0-470-82816-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009284563