Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium-sized exporters
| Year of publication: |
2004
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|---|---|
| Authors: | Lages, Luis Filipe ; Montgomery, David B. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 9, p. 1186-1214
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