Export Promotion and the Global Economic Crisis

The importance of export promotion and marketing cannot be overemphasized. This is because of the attendant economic flow into the home country. Because of these benefits, Nigeria as a sovereign nation has been involved in exportation of goods and services. After forty-nine years of independence, Nigeria´s export drive has failed to yield the expected economic benefits to the country. The export promotion policies of the government appear to be ineffective. This paper highlights the export promotion and marketing problems in Nigeria and the lessons therein. The paper contains recommendations that authors believe would produce result-oriented export promotion strategies and a strong and healthy economy in the face of the current global economic crisis.