Export segmentation effectiveness : index construction and link to export performance
Eva Foedermayr, Adamantios Diamantopoulos and Christina Sichtmann
| Year of publication: |
2009
|
|---|---|
| Authors: | Foedermayr, Eva ; Diamantopoulos, Adamantios ; Sichtmann, Christina |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 1, p. 55-73
|
| Subject: | Marktsegmentierung | Market segmentation | Export | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827273