Export venture flexibility : its antecedents and effects on performance
Li Ling-Yee; Gabriel O. Ogunmokun
| Year of publication: |
2013
|
|---|---|
| Authors: | Ling-Yee, Li ; Ogunmokun, Gabriel O. |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 6.2013, 2, p. 99-122
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| Subject: | export venture | flexibility | performance | competency | target market | strategic growth | relationship intensity | distributors | Unternehmensperformance | Firm performance | Export | Flexibilität | Flexibility | Exportwirtschaft | Export sector | Internationales Marketing | International marketing | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management |
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