Exporters moving toward emerging markets : a resource-based approach
Year of publication: |
2014
|
---|---|
Authors: | Bortoluzzi, Guido ; Chiarvesio, Maria ; Di Maria, Eleonora ; Tabacco, Raffaela |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 5, p. 506-525
|
Subject: | Resource-based view | Emerging markets | Internationalization | International experience | Marketing capabilities | Managerial capabilities | Schwellenländer | Emerging economies | Ressourcenorientierter Ansatz | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Wettbewerbsvorteil | Competitive advantage |
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