Exporting America: Usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
| Year of publication: |
2010
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| Authors: | Lwin, May O ; Stanaland, Andrea J S ; Williams, Jerome D |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 29.2010, 2, p. 245-279
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