Exporting American advertising strategies : a comparative case study of the United States, Japan and New Zealand
Joseph P. Helgert and Anne Zahradnik
| Year of publication: |
2011
|
|---|---|
| Authors: | Helgert, Joseph P. ; Zahradnik, Anne |
| Published in: |
Advertising in developing and emerging countries : the economic, political and social context. - Farnham : Gower, ISBN 978-0-566-09174-2. - 2011, p. 287-311
|
| Subject: | Direktmarketing | Direct marketing | Pharmaindustrie | Pharmaceutical industry | Vergleichende Werbung | Comparative advertising | Vergleich | Comparison | USA | United States | Neuseeland | New Zealand | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009261703