Expressing demands or offers : how to promote volunteering using visual and verbal appeals
Fabienne Bünzli, Martin J. Eppler, Katarina Stanoevska-Slabeva, and Alena Hofer
| Year of publication: |
2024
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|---|---|
| Authors: | Bünzli, Fabienne ; Eppler, Martin J. ; Stanoevska-Slabeva, Katarina ; Hofer, Alena |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 61.2024, 3, p. 502-523
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| Subject: | persuasion | nonprofit communication | image-text matching | gaze direction | speech act | Nonprofit-Organisation | Nonprofit organization | Ehrenamtliche Arbeit | Voluntary work | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23294884221104799 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635544