Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns
Randle D. Raggio and Judith Anne Garretson Folse
| Year of publication: |
2011
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|---|---|
| Authors: | Raggio, Randle D. ; Folse, Judith Anne Garretson |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 30.2011, 2, p. 168-174
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| Subject: | New Orleans (La.) | Katastrophe | Disaster | Humanitäre Hilfe | Humanitarian aid | Soziales Verhalten | Social behaviour | Fundraising | Social Marketing | Social marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009405020