Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Fabien Pecot, Franck Celhay, Mathieu Kacha, Gautier Lombard
| Year of publication: |
2022
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|---|---|
| Authors: | Pecot, Fabien ; Celhay, Franck ; Kacha, Mathieu ; Lombard, Gautier |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 121-133
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| Subject: | Advertising | Advertising practice | Brand longevity | Content analysis | Graphic design | Werbung | Markenführung | Brand management | Sterblichkeit | Mortality | Werbewirkung | Advertising effects | Markenartikel | Brand | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.06.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365605