EXTEND PROFITS, NOT PRODUCT LINES

Markenpolitik I: Lieber den Gewinn steigern als die Zahl der Varianten

Quelch, John A., (1995)

Features - E-business - SMEs face a brave new world - Why even the biggest players need to team up to tackle the challenge of electronic procurement.

Kenny, David, (2000)

Contextual Marketing: The Real Business of the Internet - An explosion of on-line technologies and unorthodox intermediaries will bring products and services to consumers when and where they need them. Herit's how businesses can prepare for the always-on future.

Kenny, David, (2000)