Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Giang Trinh, John Dawes, Malcolm J. Wright, Nick Danenberg, Byron Sharp
| Year of publication: |
2022
|
|---|---|
| Authors: | Trinh, Giang ; Dawes, John ; Wright, Malcolm J. ; Danenberg, Nick ; Sharp, Byron |
| Subject: | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Prognose | Forecast | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1979 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012813937