Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Giang Trinh, John Dawes, Malcolm J. Wright, Nick Danenberg, Byron Sharp
| Year of publication: |
2022
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|---|---|
| Authors: | Trinh, Giang ; Dawes, John ; Wright, Malcolm J. ; Danenberg, Nick ; Sharp, Byron |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 1, p. 92-101
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| Subject: | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Prognose | Forecast | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1979 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012813937