Extending ECR into product innovation
Joerg S. Hofstetter
| Year of publication: |
2005
|
|---|---|
| Authors: | Hofstetter, Joerg S. |
| Published in: |
Consumer driven electronic transformation : applying new technologies to enthuse consumers and transform the supply chain. - Berlin : Springer, ISBN 3-540-22611-7. - 2005, p. 193-206
|
| Subject: | Produktentwicklung | New product development | Innovation | Theorie | Theory | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002684562