Extending electronic portals with new services: exploring the usefulness of brand extension models
| Year of publication: |
2005
|
|---|---|
| Authors: | van Riel, Allard C.R. ; Ouwersloot, Hans |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 12.2005, 4, p. 245-254
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