Extending Lead-User Theory: Antecedents and Consequences of Consumers' Lead Userness
| Year of publication: |
2008
|
|---|---|
| Authors: | Schreier, Martin ; Prügl, Reinhard |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 25.2008, 4, p. 331-346
|