Extending Lead User Theory : Antecedents and Consequences of Consumers' Lead Userness
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Schreier, Martin |
| Other Persons: | Prügl, Reinhard (contributor) |
| Publisher: |
[2015]: [S.l.] : SSRN |
| Subject: | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Innovation |
| Description of contents: |
Lead users have been show ...
|
| Extent: | 1 Online-Ressource (44 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Journal of Product Innovation Management, Vol. 25, No. 4, pp. 331-346, 2007 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 22, 2007 erstellt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012749958