Extending lead-user theory to a virtual brand community : the roles of flow experience and trust
Li Wang, Yuan Yang, Yishuai Li
| Year of publication: |
2021
|
|---|---|
| Authors: | Wang, Li ; Yang, Yuan ; Li, Yishuai |
| Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1476-9328, ZDB-ID 2106083-6. - Vol. 20.2021, 5, p. 618-643
|
| Subject: | Lead userness | Flow experience | Trust | Innovative behavior | Virtual brand community | Social Web | Social web | Vertrauen | Confidence | Kundenintegration | Customer integration | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41291-019-00097-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012666216