Extending process thinking: Design of experiments in sales and marketing
| Year of publication: |
1997
|
|---|---|
| Authors: | Starkey, Michael ; Aughton, Jeff ; Brewin, Roger |
| Published in: |
The TQM magazine : the international bi-monthly for total quality management. - Bradford : Emerald, ISSN 0954-478X, ZDB-ID 10941800. - Vol. 9.1997, 6, p. 434-439
|