Extending relationship value: observations from a case study of the Canadian structural wood products industry
| Year of publication: |
2009
|
|---|---|
| Authors: | Lefaix-Durand, Aurelia ; Kozak, Robert ; Beauregard, Robert ; Poulin, Diane |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 24.2009, 5-6, p. 389-407
|