Extending the conversation on market driving : an introduction to the special issue
Fiona Schweitzer, Stacey L. Malek, Shikhar Sarin
| Year of publication: |
2023
|
|---|---|
| Authors: | Schweitzer, Fiona Maria ; Malek, Stacey L. ; Sarin, Shikhar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. A1-A4
|
| Subject: | Market creation | Market formation | Market transformation | Market-driving | Mega-marketing | Proactive | Shaping strategy | Societal perspective | Society | Stakeholders | Vision | Stakeholder | Marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454669