Extending the conversation on market driving : an introduction to the special issue
Year of publication: |
2023
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Authors: | Schweitzer, Fiona Maria ; Malek, Stacey L. ; Sarin, Shikhar |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. A1-A4
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Subject: | Market creation | Market formation | Market transformation | Market-driving | Mega-marketing | Proactive | Shaping strategy | Societal perspective | Society | Stakeholders | Vision | Stakeholder | Marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility |
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