Extending the efficient and responsive supply chains framework to the green context

Purpose – The purpose of this paper is to develop research frameworks for two types of green supply chains based on Fisher's seminal work. In spite of Fisher's contribution to the literature, his study has rarely been extended into green supply chain contexts, except in a few conceptual arguments. The current study explores how Fisher's perspective of efficient versus responsive supply chains can be a stepping stone to the development of two green supply chains: eco‐efficient and eco‐responsive supply chains. Design/methodology/approach – Toward the above end, a case methodology is employed (Yin). Two Korean global companies, Pohang Iron and Steel Company (POSCO) and Samsung Electronics (SEC), are selected to explore eco‐efficient and eco‐responsive supply chains. POSCO (steel products) is selected to enable the understanding of how efficient and eco‐efficient supply chains work. SEC (mobile phone products) is chosen to understand responsive and eco‐responsive supply chains. Findings – The findings suggest that POSCO tends to stress process technology innovation as a means to address green pressures, while SEC accentuates the green product strategy; while an eco‐efficient supply chain focuses on keeping to an environmental standard across the supply chains, an eco‐responsive supply chain centers on the collaboration of suppliers and distributors in greening the supply chain; and SEC takes more initiatives to educate and encourage consumers to engage in recycling activities than POSCO does. Originality/value – Few studies have examined the green supply chain using the perspective of Fisher's framework (efficient vs responsive supply chains). By addressing the timely topic, this study fills a research gap in green supply chain literature.