Extending the luxury experience to social media : User-Generated Content co-creation in a branded event
Elina Koivisto, Pekka Mattila
| Year of publication: |
2020
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|---|---|
| Authors: | Koivisto, Elina ; Mattila, Pekka |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 570-578
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| Subject: | Luxury marketing | Social media | Brand experience | Value co-creation | Social Web | Social web | Kundenintegration | Customer integration | Luxusgüter | Luxury goods | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenartikel | Brand | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287977