Extending the reach of small-medium enterprises through new-age marketing technologies : drivers of adoption and their impact on business performance
Amiri Mdoe Amiri, Bijay Prasad Kushwaha, Amitabh Mishra
| Year of publication: |
2024
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|---|---|
| Authors: | Amiri, Amiri Mdoe ; Kushwaha, Bijay Prasad ; Mishra, Amitabh |
| Published in: |
International journal of technoentrepreneurship : IJTE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1746-5389, ZDB-ID 2447910-X. - Vol. 5.2024, 1, p. 26-48
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| Subject: | business performance | digital capabilities | digital marketing adoption | DMA | new-age marketing technologies | small enterprises | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Innovationsdiffusion | Innovation diffusion | Online-Marketing | Internet marketing | Technischer Fortschritt | Technological change | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTE.2024.137529 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066497