Extending the technology acceptance model to mobile telecommunication innovation : the existence of network externalities
Year of publication: |
2008
|
---|---|
Authors: | Wang, Chih-Chien ; Lo, Shao-Kang ; Fang, Wenchang |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 2, p. 101-110
|
Subject: | Netzwerkökonomik | Network economics | Mobiltelefon | Mobile phone | Innovation | Marktanteil | Market share | Konsumentenverhalten | Consumer behaviour |
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