Extent and impact of response biases in cross-national survey research
Gerard J. Tellis; Deepa Chandrasekaran
| Year of publication: |
2010
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|---|---|
| Authors: | Tellis, Gerard J. ; Chandrasekaran, Deepa |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 4, p. 329-341
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| Subject: | Internationale Marktforschung | International marketing research | Systematischer Fehler | Bias |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008810612