External environment and the moderating role of export market orientation
Antonio Navarro-García; Jorge Arenas-Gaitán; F. Javier Rondán-Cataluña
| Year of publication: |
2014
|
|---|---|
| Authors: | Navarro García, Antonio ; Arenas-Gaitán, Jorge ; Rondán-Cataluña, F. Javier |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 740-745
|
| Subject: | External environment | Psychological distance | Export market orientation | Marketing mix adaption | Export performance | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Export | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010363352