Extra coupons and unexpected loss : the effect of unstackable coupons on consumer purchases and satisfaction
Chenyan Gu, Shuyue Jia, Litong Li, Jiahan Chen, Jiaomin Lin, Lei Zhou
| Year of publication: |
2025
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|---|---|
| Authors: | Gu, Chenyan ; Jia, Shuyue ; Li, Litong ; Chen, Jiahan ; Lin, Jiaomin ; Zhou, Lei |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 7, p. 1725-1740
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| Subject: | coupon | satisfaction | sense of loss | unstackable | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Rabatt | Rebate | Verlust | Loss |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015464056