Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Warut Khern-am-nuai, Karthik Kannan, Hossein Ghasemkhani
| Year of publication: |
December 2018
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|---|---|
| Authors: | Khern-am-nuai, Warut ; Kannan, Karthik ; Ghasemkhani, Hossein |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 29.2018, 4, p. 871-892
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| Subject: | natural experiment | online reviews | monetary incentives | difference-in-differences | electronic commerce | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Experiment | Anreiz | Incentives | Social Web | Social web | Virales Marketing | Viral marketing | Leistungsanreiz | Performance incentive | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011975881