Eye tracking as a research method for social media
Ellen Roemer, Julia Thalmann, Ulya Faupel and Maike Hübner
| Year of publication: |
2022
|
|---|---|
| Authors: | Roemer, Ellen ; Thalmann, Julia Kristin ; Faupel, Ulya ; Hübner, Maike |
| Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 161-180
|
| Subject: | Social Web | Social web | Wissenschaftliche Methode | Scientific method | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013368569